Cartooning has always been a unique and comedic way to express ideas and messages. Developing a unique cartooning style, writing story lines, and creating gags are all a part of the artistic process. Try this technique from the new book!
The Squash and Stretch Principle- with Joe Oesterle
Early animators created the "Squash & Stretch Principle." These pioneer cartoonists realized the importance of exaggeration when conveying both motion and emotion. Traditionalists would tell you your head is rigid. The skull and jawbone don't have a lot of give or flexibility to them. Luckily, you're a cartoonist. You laugh at convention, scoff at accepted truths, and—most importantly—are scared to death at the prospect of working a "real job." Notice how much emotion you're able to demonstrate by simply "rubberizing" a character's head.
Excerpted from The Art of Cartooning & Illustration