Meet Lulu Mayo

London-based illustrator Lulu Mayo is passionately committed to daydreaming in the fantasy art world where mysterious creatures and cute animals live. She loves the quirky and the fun and enjoys bringing energy and humor to her artworks. She has over a dozen books under her belt including Kawaii Tarot and 101 Super Cute Cat Things to Draw. We asked Lulu a few question about her artistic process.

Quarto Creates: How did you first become interested in drawing and illustration?
Lulu Mayo: I have always loved drawing since I was a kid. But I never thought I could make a living out of it.

While studying International Business, I joined an Erasmus exchange program in France. I wasn’t inspired by business management courses at business school but arts and amazing architectures there. After I came back from France I decided to purse my love for arts. It wasn’t after a lot of trials and errors did I decide to purse my passion for illustration. Originally I thought I would be a product designer as I loved the idea of creating something practical and artistic. But then I realized it was drawing and illustration that brought me the most joy.

QC: What is your advice for those who want to try illustration but aren’t sure where to start?
book cover for 101 Super Cute Cat Things to Draw: Draw, doodle, and color a plethora of purrfectly pawsome felines and quirky cat mash-upsLM: As many things in life, all you need to do is give it a go!

Just believe in yourself, you can do this and put all your mind and effort into it. Try to meet other like-minded people who share the same passion as you. You can join some courses as well. I did eventually pursue a Master’s degree in Illustration at Camberwell College of Arts, University of the Arts London, though you don’t need a degree to be an illustrator or artist!

QC: What artists do you look to for inspiration?
LM: I really admire Swedish illustrator Mattias Adolfsson

Also Japanese illustrator Shinsuke Yoshitake, and Finnish illustrator Tove Jansson who created The Moomins.

QC: What is the biggest challenge you face while working on an art project?
LM: Adding new elements into my existing style that still reflects me,

but refreshing at the same time.

QC: What is the most important lesson you’ve learned from creating?
LM: Don’t be afraid to try new medium.

Embrace new technology, get out of your comfort zone, and keep learning!

Learn more about Lulu’s work on Instagram @lulu_mayo_art and online at